One of marketing activities that very important is promoting. Product or Services are introduced to the market by promitional activities. So the main goal of promotional activites is so that products or services are known by the market and in increase sales.

Because of this very important promotion objective, companies need a lot of money to make promotional successful. However, this also make the company have to do some research to determine what kind of promoition strategy can be used.

Price elasticity means how much the probability of purchase for the product or services to the price increment.  On this occasion, we will discuss step by step analyzing product prices against purchase probabilities with promotional features.

This research is to find out whether promotional activities give better results than no promotional activities and how much it effects to purchase probability.

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